The meeting started like a hundred others before. There were five people sitting around the conference table, like they always did, trying to solve a problem that had popped up in the last few weeks. If you could watch and listen from another room you wouldn’t find major arguments or conflicts. These people had worked together before and from all outward appearances were pretty effective as a team.

After nearly an hour though, they seemed at a stalemate. People had begun to describe possible solutions to the problem and an agreement was no where to be found. The longer they talked, the more disagreement there seemed to be. Finally Susan, the newest member of the group, asked a naïve question, “Are we all trying to solve the same problem here?”

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Why should leaders and professionals pay attention to problem-solving and innovation? Because problem-solving is the essence of innovation. The world is moving at the speed of change. As such, businesses today face three realities:

” First, all advantage is temporary.
” Second, companies tend to decay over time unless they bring in new people and new ideas.
” Third, companies and markets are convergent – that is, products and services become more and more uniform, and differences between them tend to dissipate.

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